Tuesday, November 3, 2009

Title Sponsor Announcement Set For Thursday

For the first time since 2001, the Indycar Series will enter the 2010 season with a title sponsor. Izod, personal sponsor of Ryan Hunter-Reay and category sponsor of the IRL in 2009, will announce on Thursday that they will dramatically increase there involvement next season by becoming the Series' 3rd title sponsor. The announcement can be seen Live on Indycar.com at 2pm Thursday.

The long awaited move comes more than a year after speculation that the Series was closing in on a deal with either Subway, or Citi Group, and months after the original rumors of the Izod sponsorship began to spread. But, better late than never.

Last year as a category sponsor IZOD did a tremendous job in activation, and that's exactly what the Indycar Series needs. They hosted autograph sessions at nearly every event weekend with both current and former drivers. They had huge Indycar and Indianapolis 500 displays in Macy stores all across the country including the New York City Herald Square store in May. They had commercials that ran all season on VERSUS and various other channels. We need all of that, but more of that. Let's just hope IZOD continues to activate the sponsorship.


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