Pulled from the Andretti Autosport press release:
Cinsay, the creator of next generation social eCommerce, viewer interactive, video-based platform for any individual or size business, utilizes SaaS based technology to enable everyone to sell products, services, capture donations and generate leads all inside the patented Smart Store™ technology.
The eCommerce company, named one of the Forbes Top 100 Most Promising Companies (2012), formed a relationship in March with 34 Solutions, a company co-chaired by All American football legend Herschel Walker. Under the 34 Commerce banner, the relationship names 34 Solutions as the licensed reseller of Cinsay's Smart Store™ technology and provides payment gateway services to process the Smart Store™ platform transactions.
The white and Cinsay-green Honda-powered Indy car will carry the No. 34 to pay honor to former footballer Walker's role in the program and to help carry on the tradition of excellence tied to the Heisman Trophy winner's iconic jersey number.In addition to their IndyCar Series unveilings, the team also announced their Indy Lights teammates Zach Veach with ReEPLAY XD sponsorship and Mathew Brabham sporting United Fiber & Data colors. Brabham also brings backing from MAZDASPEED for his 2013 Pro Mazda Championship. The team will also run Garett Grist and Shelby Blackstock in the Pro Mazda Series adorning sponsors Sofina Foods/Lander Property Management and Starstruck, respectively.