Friday, December 18, 2015

INDYCAR Unveils New Logo

INDYCAR unveiled Friday a newly updated Verizon IndyCar Series logo, as seen above.

"We're excited to introduce the new Verizon IndyCar Series logo. Aesthetically, the new design is clean and highlights the Verizon checkmark - the universal sign of getting things done," said CJ O'Donnell, Chief Marketing Officer of INDYCAR and the Indianapolis Motor Speedway. "This is appropriate for two brands with lofty aspirations for what will be a legendary 2016 season."

The logo change was influinced by Verizon, the series title sponsor, recently making branding changes of their own. In the fall, Verizon ditched their old logo dating back to 2000 to a look described by their communication team as "a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon."


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