Tuesday, January 11, 2011

INDYCAR To Open Office In LA

Santa Monica to be exact.

Managed by Sarah Nettinga, a 2007 ESPY Award winner for Talladega Nights as executive producer, and named 40 under 40 most influential people by the Sports Business Journal, an office for entertainment outreach has been organized.  Just West of Los Angeles, an office utilized by IZOD IndyCar Series, Firestone Indy Lights and Indianapolis Motor Speedway representatives will be based in Santa Monica.

"If we want to grow the sport, we need to be fully vested in relationships with the entertainment community that can tell the storylines of our sport," INDYCAR CEO Randy Bernard said. "This will be a one-stop shop to pursue opportunities and make deals across multiple business lines and entertainment outlets."

Previously working with Walt Disney, Sony Pictures, Warner Bros International Television Production, and NASCAR, Nettinga was a key player in landing stock car driver appearances on such networks as FX, E!, TNT, Biography Channel, Animal Planet, Travel Channel, OLN, and various MTV platforms and on the Television shows Wheel of Fortune, Pyramid, Family Feud and Are You Smarter Than a Fith Grader?.

"Having an INDYCAR office in Los Angeles will provide our sport and the Indianapolis Motor Speedway a strong presence in an important global community," said Indianapolis Motor Speedway President and CEO Jeff Belskus. "The Indianapolis Motor Speedway has a great story to tell in 2011 as we prepare for the 100th Anniversary of the Indianapolis 500. In addition to the business reasons to have an office in Los Angeles, it is a very fitting location because many of the celebrated stories and personalities associated with the Indianapolis 500 over the last century have deep roots in southern California."


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