Monday, December 6, 2010

IZOD To Sponsor Team Penske in 2011

In the wake of last week's announcements that both Meijer and Shell-Penzoil have jumped on board to sponsor Team Penske in 2011, today it was announced that IZOD will join the team as well.  IZOD will serve as the primary sponsor for Ryan at Indy, the season finale, and other select events.  The PVH brand also signed on as an associate sponsor for all three entries, Helio Castroneves, Will Power and Ryan Briscoe, for the full-season.

“The IZOD brand’s Team Penske sponsorship is a strategic decision to continue to build brand equity in the IZOD IndyCar Series and we are honored to join forces with such a storied operation,” said Mike Kelly, Executive Vice President of Marketing for Phillips-Van Heusen. “We intend to leverage this partnership to expand the reach of our brand not only through the relationship with Team Penske but also through cross-promotional activities with Team Penske’s other sponsors.”

IZOD who has been a personal sponsor of Ryan Hunter-Reay's since 2008, and the young American's primary sponsor at Andretti Autosport in 2010, enters their first season of the multi-year agreement with Team Penske in 2011.  Hunter-Reay's personal services contract with IZOD expires at the end of January 2011.

“Team Penske is excited to build this new relationship with Phillips-Van Heusen,” said Roger Penske. “As we saw in 2010, they have put the full strength of their IZOD brand behind growing the sport of IndyCar racing and we believe they will be a terrific partner with our team and our drivers for years to come.”


Will Target be going to Penske next?

Well, they've just scheduled another teleconference for tomorrow to announce another sponsors, so yea, maybe!

Post a Comment